One of the biggest pop stars in the world held a non-live concert in one of the most popular video games. Not the first digital concert, but it sure shows where music entertainment could possibly be headed.
Fortnite, originally being a simple battle royale game, has evolved into its own entertainment platform.
Imagine sliding down a rainbow-colored waterslide, bouncing around a psychedelic forest of pink paintbrushes, and shooting down a giant lightning demon in a one-engine airplane - all while listening to one of the most prominent pop stars of our generation.
Especially in a COVID environment where in-person concerts aren't entirely possible, having a concert in a video game is arguably a fantastic alternative.
Fortnite's The Rift Tour allowed for more interactivity by fans, having learned a few lessons since Travis Scott's virtual concert which was generally more passive.
Thank you so much for reading! Please consider subscribing if you enjoy stories like this delivered directly to you every Tuesday and Friday morning!
Any and all feedback is valid and welcome.
Thank you for subscribing!
Look for us in your inbox every Tuesday and Friday!