A newly released indie game sold big on its first week of release, even though the game was on a streaming service and could be played almost for free. Counter-intuitively, it may have been streaming itself that was the catalyst.
According to the game's publisher, The Ascent earned more than $5 million in pure sales on its opening weekend, despite the fact that gamers could have gotten the game at no additional cost through Xbox Game Pass.
The Ascent isn't the only smaller game to benefit from the Network Effect, in fact Microsoft has seen many of its Game Pass games still sell well outside of their streaming service.
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