Xbox's new mini fridge may seem like a successful "meme marketing" bet, but it has certainly gotten some fans upset as scalpers beat them to the punch.
Upon the release of the new generation of Xbox last year, fans were quick to compare the shape of the newest Xbox to a fridge.
For us regular folk, Xbox created similarly-shaped mini fridges equipped with LED lights and space for 12 cans.
Embracing internet culture, even if it pokes fun at your own expense, seems to do wonders when it comes to selling.
This event also may have proven that the current scalping problem, exacerbated due to COVID, has gone beyond tech.
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