New MMO Lost Ark had a big first day (on Twitch)

New MMO Lost Ark had a big first day (on Twitch)

This story about streamers as advertisers, boiled down, in 1:27 minutes.

What's the fuss?

A game that isn't entirely out yet made a big splash on online content platforms today. If this says anything, gamers love free stuff.

The situation

Lost Ark, an "upcoming" massively-multiplayer online roleplaying game, is a unique take on the formula focused on Diablo-style action combat.

  • The game puts players in a fantasy-like world where gamers create their own warriors and band togethers with others to take on a variety of foes.
  • Lost Ark officially releases for free on February 11th, but players can get early access through purchasing a special "Founders Pack".

The developers of the game partnered with high-profile streamers, such as Asmongold with 2.5 million followers on Twitch, to live stream their gameplay to their audiences.

Boiling it down

This event is further evidence that having streamers play games for their audiences is the ultimate marketing tool.

  • Back in the day, upcoming video games were advertised via commercial or review, much like traditional movies.
  • Today, having streamers preview the game for their audiences is a much more influential tool, as spectators get an opinion in real time.

Getting free stuff for watching your favourite streamers is just the cherry on top.

  • Called "Twitch Drops", game developers can incentivize players by rewarding them for watching the game and motivate them to at least check it out for themselves.
  • Given how powerful the feature is for viewer engagement, it won't be long for other streaming services like YouTube or Facebook Gaming to follow suit.

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