The biggest esports company in the world is working hard to develop music to support their brand. Esports' relationship with music is just getting started.
The Electronic Sports League, also known as ESL Gaming, is the largest esports company in the world despite not owning any teams.
ESL unexpectedly announced that they partnered with a music agency to create a "sonic identity" in order better differentiate their brand.
Despite the relationship between music and esports being in its infancy, it's a no-brainer.
Esports as an industry has embraced music more than ever before.
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