Members of the insanely popular esports organization FaZe Clan and other social media influencers promoted a "charitable" crypto coin that has since plummeted in value. Given their fanbase consists of impressionable young fans, this sets a dangerous precedent.
Corresponding with the boom of Bitcoin, new cryptocurrencies (i.e. altcoins) seem to be flooding the market with almost 9000 of them being publicly listed as of March 2021.
To promote the coin, Save The Kids hired popular gamers from FaZe Clan and other social media influencers to tap into their millions of followers, most being minors.
To the new generation, online personalities such as YouTubers and Twitch streamers increasingly exceed movie stars and musicians in terms of "celebrity".
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